Chicago has been a hub for all things jazz since the 1930s. During the Great Migration, African Americans flocked to Chicago from the South, bringing age-old jazz and blues traditions with them. The genre became popular in small clubs on the city's south side.

With this history in mind, I wanted to create a brand that celebrated this rich history. For this, I used colors that were popular during the 30s, such as teal, purple, and a golden yellow. I also used fonts similar to that which were used by jazz artists in that time. Not forgetting the Chicago representation, I made the bass shaped like the Chicago bean.

This project contains many different parts and elements. In order to keep everything feeling connected and on theme I stuck to using parts of the instruments and keeping it to a more minimal design.