The target audience for these designs are nature enthusiast, people who want a more masculine product, who want something that is quick and easy.

I decided to go more minimalist and vector based for these designs as they are for a more masculine audience. I thought a sleek, bold design with simple illustrations, would be most effective for the target audience. In most of my other works I tend to use bright colors and intricate designs so it was fun to make something more minimal and to the point.