Double Bull Ranch is meant to have that old Texas feel, while keeping with modern trends.

The main logo is a Texas long horn in the center of an oval, ment to resemble a vintage belt buckle. The design on the sides of the label also play into the belt buckle theme, with the swirl, leaf like design being used on many old belts.

Keeping with the southern theme, I decided to name the levels of spice based on southern slang. This, along with the colors gradually getting more red, show the difference of spice level.

Programs Used:

Adobe Photoshop

Adobe Illustrator

Procreate